Sneakernomics and the surprising future of sneakers
After a surge in interest, trainers are less popular
A FEW YEARS ago trainers were the footwear du jour. Rubber-soled shoes, the kind sported by sportsmen, strode down catwalks and corporate corridors. Patrons queued for hours to get their feet into the latest pairs and flocked to websites and auction houses to bid on trendy styles.
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This article appeared in the Culture section of the print edition under the headline “On the back foot”
Culture
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