TikTok’s bizarre sale process gets even weirder
What will happen at the next deadline?
ANYONE WANT to buy a used social network? One careful Chinese owner, 170m users in America and revenue there of $12bn last year. The White House is running a chaotic auction for TikTok, a Chinese-owned app that Congress has ordered to find a non-Chinese owner or else face a ban. On April 4th, on the eve of the cut-off for the app’s sale, Donald Trump announced that he was extending the deadline by another 75 days.
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This article appeared in the Business section of the print edition under the headline “The clock is ticking”
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From the April 12th 2025 edition
Discover stories from this section and more in the list of contents
Explore the edition
Does every business need a cash pile like Warren Buffett’s?
Not necessarily
Biohacking in the office
One company’s experiment with enhancing its workforce
Amazon’s $20bn push into orbit targets SpaceX and China
It thinks satellite internet could be a big money-maker
How Hermès defied the luxury slump
And its lessons for other high-end brands
Tariffs will send costs soaring. Which firms will raise prices?
Brand, customer profile and the availability of alternatives all play a part
TikTok’s bizarre sale process gets even weirder
Donald Trump extends the highly politicised auction by another 75 days